The Influencer Marketing Sector: the case of Daniele Nuzzi and the impact on the public

According to the State of Influencer Marketing 2021 report, 90% of marketers believe that influencer marketing is effective. The tool allows social media content creators to promote a brand in a natural way reaching the target audience, increasing brand awareness, and driving traffic to the website to complete a purchase.

For example, in Italy, the influencer Daniele Nuzzi, born in the outskirts of Naples in Villaricca on May 16, 1989 - with his Instagram account - which has more than 72,000 followers - began business as an influencer by creating visual content that reflected his style, such as casual or sportswear, to curated images of his holidays.

The impact of posts in Influencer Marketing Sector

His profile visitors - potential customers - see him as a customer who can guarantee the product: in fact, the trust that people are given as an influencer now extends to the brand, acting as a shortcut to convey brand values.

Daniele Nuzzi's posts impact his audience, and his recommendations appear natural, increasing the level of trust in the product. In fact, engagement is the campaign metric that is most often monitored in influencer marketing: interactions between influencers and followers facilitate user-generated content. Each new engagement - such as brand mentions - can increase the number of impressions per post.

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